Gender neutral, fun, organic clothing celebrating outdoor adventures and the magic of childhood

Our Story

There’s magic in nature and part of that magic is found in the freedom we gain from stepping away from the stress of modern day life with its countless screens and gadgets, and re-discovering the simplicity that nature affords: a canopy of trees, a rock cushioned with moss; a cold clear stream and river tumbled stones.

When it comes to raising our children, it’s tough to show them a path other than that which is strewn with plastic toys, electronic gizmos, and the unrelenting buzz of media. It’s even more difficult to empower them to be who they want to be without being fed stereotypes that boys like pirates and girls like unicorns. It’s everywhere; from the toys our children play with to the clothes that they wear.

As parents ourselves, we realised that we were constantly fighting back against the tide of technology and gender stereotypes we came up against. We were continually searching for an alternative, but we couldn’t find good quality clothing for our daughter in bright colours that empowered her to be anything other than a ‘dreamer’ or a ‘princess in the making.’

From this experience, Wild Things came into being.

Wild Things brings together two ideas:
First, we wanted to make clothes with universal appeal, no matter the gender. Secondly we wanted to promote the natural environment and the powerful role it plays both in terms of mental and physical wellbeing, but also in capturing the imagination.

Nature is not tailored to boys or girls; nature just is. From sticks and leaves, nutshells and branches to stars and fossils and mud and sand, you won’t find a single piece of blue or pink plastic or any instructions about how these things should be used. That’s why nature is so magical.

We set about creating a range of clothes in bold and colourful designs, that feature fun and unique statements to promote self-esteem, the exploration of the natural environment and that confront gender stereotypes. We hope that you will love our designs and enjoy adventuring in them! We’ve created all our designs in adult sizes too, because let’s face it, we’re all children at heart!


Green Credentials

Our t-shirts, sweats and hoodies are made using organic cotton and are printed using water based eco-friendly inks that are vegan friendly and not tested on animals.

Wild Things clothing is sent to you in paper postal mailing bags. The weather-proof parcel protects its contents and the paper is both compostable and degradable. Paper mailers can be easily recycled, making this the perfect eco-friendly option.


Giving Back

We are committed to supporting projects that chime with the ethos of our business, which is why 5% of our profits go to The Wildlife Trust and The Bumblebee Conservation Trust.
If you would like to suggest other charities or organizations that you’d like to see us support, please drop us a line and let us know.



More Information

For more information, please see our Help and FAQs page